Creating Digital Assets for the Cannabis Industry with Ben Owens

In this episdoe, Ben Owens, a hobby cannabis grower and ghost writer, discusses his experiences in the cannabis industry. He talks about his book on integrated pest management for cannabis plants, the evolving cannabis market, and challenges facing small vs. large brands. Key points include:

• The importance of education in brand development
• Evolving consumer demographics and consumption methods
• Challenges of brand recognition and quality assurance
• Building trust through transparency and evidence-based practices
• The need for clean growing practices and pest management
• Emerging topics like microbiology and extract techniques

Ben emphasizes the industry's rapid growth and ongoing transitions.