Language and Stigma in the Cannabis Industry with David Paleschuck

David Paleschuck, author of two cannabis books, discusses branding, marketing, and language in the industry. He emphasizes the importance of tailoring language to audiences, distinguishing between terms like "cannabis" and "marijuana," and using appropriate words to destigmatize the plant.

David addresses challenges of cannabis's Schedule I status, suggesting rescheduling could benefit research and standardization. He discusses the potential role of pharmaceuticals in legitimizing the industry while acknowledging concerns. The conversation highlights the need for industry self-regulation, education, and responsible growth.

Key themes include the impact of language on perception, the importance of research and standardization, and the industry's responsibility in normalizing cannabis use. David's work provides guidance for navigating the evolving cannabis landscape.