Opportunities and Challenges in Cannabis Beverages with Paulo Sobral

In this episode featuring Paulo Sobral, we discuss the evolution of the cannabis beverage industry, challenges in manufacturing and distribution, and the importance of education and compliance.

Paulo discusses his journey to the cannabis industry and his mission to destigmatize it.

We highlight high production costs and regulatory complexities, the potential for growth in the alcohol alternative market, and the need for robust supply chain vetting and compliance.