Professionalizing the Cannabis Industry - with Michelle Whitmore

In this episode of Qredible Live, we welcome Michelle Whitmore, a dynamic HR leader and founding partner at H2 Talent. Michelle shares her journey into the cannabis industry, the challenges of integrating legacy operators with corporate professionals, and strategies for attracting and retaining top talent. With experience spanning companies like Sega of America, Comcast, and Canna Advisors, Michelle offers valuable insights on leadership, compliance, and the evolving workforce in cannabis.

Key Discussion Points:

• Michelle’s transition from the high-tech industry to cannabis HR

• Challenges in hiring from both inside and outside the cannabis industry

• The cultural divide between legacy operators and corporate professionals

• Strategies for bridging the "Roots vs. Suits" gap

• The growing role of technology and digital transformation in cannabis operations

• Predictions for the future of HR and recruitment in cannabis