Qredible Broadcast

Language and Stigma in the Cannabis Industry with David Paleschuck

David Paleschuck, author of two cannabis books, discusses branding, marketing, and language in the industry. He emphasizes the importance of tailoring language to audiences, distinguishing between terms like "cannabis" and "marijuana," and using appropriate words to destigmatize the plant.
David addresses challenges of cannabis's Schedule I status, suggesting rescheduling could benefit research and standardization. He discusses the potential role of pharmaceuticals in legitimizing the industry while acknowledging concerns. The conversation highlights the need for industry self-regulation, education, and responsible growth.
Key themes include the impact of language on perception, the importance of research and standardization, and the industry's responsibility in normalizing cannabis use. David's work provides guidance for navigating the evolving cannabis landscape.

Cannabis and Christianity with Brother Wolf

This episode features a discussion between Brian Fitzpatrick, Qredible CEO, and Brother Wolf about cannabis and Christianity. Key points include:
The endocannabinoid system and its natural presence in the human body
Distinction between medical/wellness use and recreational abuseBiblical perspectives on sobriety and self-control
The need for responsible, educated discussions in Christian communities
Brother Wolf's background as a former addict and current addiction counselor
The importance of individual relationships with God and avoiding blanket condemnation
Challenges in changing long-held beliefs about cannabis in the church
The potential benefits of cannabis research and proper regulation
Brother Wolf's ministry work with addiction and recovery
The conversation emphasizes the need for open dialogue, education, and responsible use of cannabis within a Christian context.

Accounting for the Cannabis Industry with Naomi Granger

Naomi Granger, founder of the National Association of Cannabis Accounting and Tax Professionals, discusses her background and the complexities of accounting in the cannabis industry.
She emphasizes the need for specialized knowledge due to the industry's unique legal status and constantly changing regulations. Naomi's organization provides training and support to accountants in this field, helping them navigate state-specific rules and federal tax code 280E, which prevents cannabis businesses from deducting typical business expenses.
She also highlights the industry's underserved market, urging more accountants to get involved despite the challenges. Naomi notes the importance of compliance to protect CPA licenses and advises contacting state boards for guidance. She concludes by inviting interested accountants to join her organization for resources and community support.

Enhancing the Cannabis Consumer's Experience with Jocelyn Sheltraw

This episode features a conversation with Jocelyn Sheltraw, co-founder and CEO of Budist, a social review platform for the cannabis industry.
Jocelyn discusses how Budist aims to normalize cannabis consumption by providing a standardized 100-point rating system for products, similar to wine ratings. The platform combines professional critic and consumer reviews to help users make informed decisions.
Jocelyn explains the challenges of data inconsistency in the cannabis industry and how Budist is addressing them. She also shares her background in mobile app development and her journey into the cannabis industry.
The conversation highlights the importance of education, transparency, and quality assessment in the evolving cannabis market, drawing parallels to the wine industry's development.

Cannabis and Technology with Ronaldo Montmann

This episode features a conversation with Ronaldo Montmann, Chief Information Officer of Qredible, discussing how technology drives business agility in the CBD and cannabis industry.
Montmann explains how Qredible uses disruptive technologies like cloud computing, AI, machine learning, and blockchain to address issues of trust, transparency, and stigma in the industry. He discusses the company's use of encryption, open-source solutions, and compliance with regulations.
Montmann also shares his personal journey from initial skepticism about cannabis to understanding its potential health benefits through research and prayer. The conversation highlights Qredible's commitment to solving old problems with new technologies and the importance of building a strong, diverse team with complementary skills.

Creating Digital Assets for the Cannabis Industry with Ben Owens

In this episdoe, Ben Owens, a hobby cannabis grower and ghost writer, discusses his experiences in the cannabis industry. He talks about his book on integrated pest management for cannabis plants, the evolving cannabis market, and challenges facing small vs. large brands. Key points include:
The importance of education in brand development
Evolving consumer demographics and consumption methods
Challenges of brand recognition and quality assurance
Building trust through transparency and evidence-based practices
The need for clean growing practices and pest management
Emerging topics like microbiology and extract techniques
Ben emphasizes the industry's rapid growth and ongoing transitions.

Cannabis Advocacy & Collective Growth with Shanita Penny

Shanita Penny, SVP at Forbes Tate Partners and founder of Budding Solutions, discusses her extensive experience in the cannabis industry with Brian Fitzpatrick, Qredible CEO.
She highlights the importance of bringing diverse professional skills to the sector, addressing social equity issues, and balancing legalization with criminal justice reform.
Penny emphasizes the need for improved workplace policies, data integrity in testing, and collaboration across industries. She advocates for destigmatization, inclusive policies, and the application of expertise from regulated industries to advance the cannabis sector responsibly.

The Past, Present, and Future of Industrial Hemp in America with Joseph Hickey, Sr.

Joseph Hickey, a long-time advocate for hemp farming, discusses his journey and efforts in reviving the hemp industry in Kentucky and the U.S.
He recounts discovering historical documents about hemp's significance in Kentucky, which inspired him to re-establish the Kentucky Hemp Growers Cooperative Association. Hickey emphasizes the differences between industrial hemp and marijuana, advocating for regulatory changes to treat hemp as an agricultural crop.
He also highlights the economic and environmental benefits of hemp, stressing the need for a robust supply chain and the role of major corporations in driving hemp's future growth.

Challenges Facing Medical Cannabis Operators with Christine Harrell

Christine Harrell, founder of Firefly Growth Solutions, joins Brian Fitzpatrick, CEO of Qredible, to discuss challenges and opportunities in the medical cannabis industry.
Christine shares her journey from advocating for cannabis to working at LeafLink and founding Firefly. They discuss the disconnect between medical professionals and cannabis patients, the impact of regulations, and the importance of education and technology in the industry.
They also explore the future of cannabis, emphasizing the need for better safety standards, consumer protections, and the potential role of pharmaceuticals.

GreenGenes Technology with Ryan Guzall

Ryan Guzall joins us to discuss GreenGenes Technology, a platform that matches cannabis consumers with products based on genetics and user experiences. It addresses issues in cannabis testing, including lab shopping and THC inflation.
The importance of standardized testing methods, terpene profiling, and product integrity is emphasized. The conversation covers challenges in different cannabis markets, including California, Michigan, and Canada.
Ryan and Brian stress the need for consumer education, reliable testing standards, and maintaining product provenance throughout the supply chain.