Qredible Broadcast
The Qredible Broadcast is a weekly live show featuring Qredible CEO Brian Fitzpatrick in conversation with notable people in the cannabis industry. Guests share their insights, experiences, and perspectives on the past, present, and future of the cannabis industry. Topics covered on the show range from science and marketing to risk and reputation, so there’s something for everyone interested or involved in the cannabis, CBD, and hemp space.
Episodes

Monday Aug 05, 2024
Monday Aug 05, 2024
In this episode of the Qredible Summer Broadcast, we welcome back Kim Stuck, CEO of Allay Consulting, to discuss:
The current state of cannabis regulations and upcoming changes
Why the cannabis industry isn't as regulated as many think - yet
The importance of Good Manufacturing Practices (GMP) certification
Common compliance issues cannabis companies face
How AI and technology fit into the compliance landscape
The role of consultants in preparing businesses for increased regulation
Why empathy and industry experience matter in compliance consulting

Monday Aug 05, 2024
Monday Aug 05, 2024
In this episode of the Qredible Summer Broadcast, we welcome back hemp industry pioneer Joe Hickey to discuss:
The crucial difference between agricultural hemp and cannabinoid hemp
Challenges facing the Industrial Hemp Act of 2023 (S-980)
The potential of hemp as a revolutionary crop for American agriculture
Misconceptions about hemp farming and its relationship to marijuana
The impact of synthetic cannabinoids on the hemp industry
How listeners can support hemp farmers and push for legislative change
Joe's experiences working with Woody Harrelson to promote hemp

Monday Aug 05, 2024
Monday Aug 05, 2024
In this episode of the Qredible Broadcast, we welcome back Ryan Guzall, co-founder and CEO of GreenJeans, to discuss:
The challenges of standardization and quality assurance in the cannabis industry
How GreenJeans is using AI and consumer data to match people with the right cannabis products
The importance of focusing on effects and flavor profiles rather than technical terpene information
Ryan's personal experiences trying different cannabis products and the lessons learned
How blockchain technology can improve transparency in cannabis lab testing
The "mango effect" and other factors that can impact a user's cannabis experience
Ways consumers can start journaling their cannabis experiences using the GreenJeans platform

Friday Jul 05, 2024
Friday Jul 05, 2024
Len May is a Certified Medical Cannabis Specialist with 25 years of cannabis-related experience. He was president of the Cannabis Action Network, and a lifetime board member of the California Cannabis Association as well as the Association of Cannabis Specialists. Currently, Len May is CEO and Co-Founder of Endocanna Health, a Bio-Science Technology company and the parent company of Endo DNA.
In this episode, Len discusses the crossroads of technology and medical cannabis, the latest research into potential applications for medicinal cannabis, and how to integrate cannabis into a wellness plan.

Friday Jul 05, 2024
Friday Jul 05, 2024
David Paleschuck, author of two cannabis books, discusses branding, marketing, and language in the industry. He emphasizes the importance of tailoring language to audiences, distinguishing between terms like "cannabis" and "marijuana," and using appropriate words to destigmatize the plant.
David addresses challenges of cannabis's Schedule I status, suggesting rescheduling could benefit research and standardization. He discusses the potential role of pharmaceuticals in legitimizing the industry while acknowledging concerns. The conversation highlights the need for industry self-regulation, education, and responsible growth.
Key themes include the impact of language on perception, the importance of research and standardization, and the industry's responsibility in normalizing cannabis use. David's work provides guidance for navigating the evolving cannabis landscape.

Friday Jul 05, 2024
Friday Jul 05, 2024
This episode features a discussion between Brian Fitzpatrick, Qredible CEO, and Brother Wolf about cannabis and Christianity. Key points include:
The endocannabinoid system and its natural presence in the human body
Distinction between medical/wellness use and recreational abuseBiblical perspectives on sobriety and self-control
The need for responsible, educated discussions in Christian communities
Brother Wolf's background as a former addict and current addiction counselor
The importance of individual relationships with God and avoiding blanket condemnation
Challenges in changing long-held beliefs about cannabis in the church
The potential benefits of cannabis research and proper regulation
Brother Wolf's ministry work with addiction and recovery
The conversation emphasizes the need for open dialogue, education, and responsible use of cannabis within a Christian context.

Friday Jul 05, 2024
Friday Jul 05, 2024
Naomi Granger, founder of the National Association of Cannabis Accounting and Tax Professionals, discusses her background and the complexities of accounting in the cannabis industry.
She emphasizes the need for specialized knowledge due to the industry's unique legal status and constantly changing regulations. Naomi's organization provides training and support to accountants in this field, helping them navigate state-specific rules and federal tax code 280E, which prevents cannabis businesses from deducting typical business expenses.
She also highlights the industry's underserved market, urging more accountants to get involved despite the challenges. Naomi notes the importance of compliance to protect CPA licenses and advises contacting state boards for guidance. She concludes by inviting interested accountants to join her organization for resources and community support.

Friday Jul 05, 2024
Friday Jul 05, 2024
This episode features a conversation with Jocelyn Sheltraw, co-founder and CEO of Budist, a social review platform for the cannabis industry.
Jocelyn discusses how Budist aims to normalize cannabis consumption by providing a standardized 100-point rating system for products, similar to wine ratings. The platform combines professional critic and consumer reviews to help users make informed decisions.
Jocelyn explains the challenges of data inconsistency in the cannabis industry and how Budist is addressing them. She also shares her background in mobile app development and her journey into the cannabis industry.
The conversation highlights the importance of education, transparency, and quality assessment in the evolving cannabis market, drawing parallels to the wine industry's development.

Friday Jul 05, 2024
Friday Jul 05, 2024
This episode features a conversation with Ronaldo Montmann, Chief Information Officer of Qredible, discussing how technology drives business agility in the CBD and cannabis industry.
Montmann explains how Qredible uses disruptive technologies like cloud computing, AI, machine learning, and blockchain to address issues of trust, transparency, and stigma in the industry. He discusses the company's use of encryption, open-source solutions, and compliance with regulations.
Montmann also shares his personal journey from initial skepticism about cannabis to understanding its potential health benefits through research and prayer. The conversation highlights Qredible's commitment to solving old problems with new technologies and the importance of building a strong, diverse team with complementary skills.

Friday Jun 28, 2024
Friday Jun 28, 2024
In this episdoe, Ben Owens, a hobby cannabis grower and ghost writer, discusses his experiences in the cannabis industry. He talks about his book on integrated pest management for cannabis plants, the evolving cannabis market, and challenges facing small vs. large brands. Key points include:
The importance of education in brand development
Evolving consumer demographics and consumption methods
Challenges of brand recognition and quality assurance
Building trust through transparency and evidence-based practices
The need for clean growing practices and pest management
Emerging topics like microbiology and extract techniques
Ben emphasizes the industry's rapid growth and ongoing transitions.