Qredible Broadcast
The Qredible Broadcast is a weekly live show featuring Qredible CEO Brian Fitzpatrick in conversation with notable people in the cannabis industry. Guests share their insights, experiences, and perspectives on the past, present, and future of the cannabis industry. Topics covered on the show range from science and marketing to risk and reputation, so there’s something for everyone interested or involved in the cannabis, CBD, and hemp space.
Episodes
Friday Jun 28, 2024
Friday Jun 28, 2024
David Vaillencourt joins us again to discuss the ongoing efforts to reschedule cannabis in the U.S., highlighting the frustration with bureaucratic delays.
He then focuses on the ASTM International committee week in Louisville, where experts from various sectors of the cannabis industry gathered to develop standards and frameworks. The importance of quality, differentiation, and standardization in the evolving cannabis market is emphasized.
David and Brian stress the need for industry-wide collaboration to create a robust regulatory framework and prepare for potential market changes.
Thursday Jun 27, 2024
Thursday Jun 27, 2024
This episode features a discussion among banking and legal experts Mark Wolfrey, Peter Su, and Steven Schain about cannabis banking.
They cover the challenges of providing financial services to cannabis businesses, the impact of potential legislation like the SAFE Banking Act, and the complexities of regulatory compliance. They discuss the need for specialized knowledge and third-party validation in cannabis banking programs, as well as the ongoing challenges despite potential legal changes.
Thursday Apr 18, 2024
Thursday Apr 18, 2024
Faye Coleman, a seasoned operations executive with over 25 years of experience, is the founder and CEO of Pure Genesis, a company focused on cannabis and hemp products, services, consulting, and educational programming.
Faye detailed her personal connection to the industry. Challenges discussed include overcoming industry stigma, securing funding, and navigating the complexities of the cannabis market, with a focus on social equity.
Thursday Apr 18, 2024
Thursday Apr 18, 2024
In this episode, Laurie Parfitt discusses her transition from finance to cannabis marketing, her passion for building impactful campaigns, and her experience in the cannabis sector, including her role at Forefront Ventures.
She emphasizes the importance of brand strategy, targeting prime prospects, and being scrappy with marketing budgets. Laurie also highlights the differences in marketing strategies between large multi-state operators and smaller brands in the cannabis industry.
Thursday Apr 18, 2024
Thursday Apr 18, 2024
In this episode featuring Paulo Sobral, we discuss the evolution of the cannabis beverage industry, challenges in manufacturing and distribution, and the importance of education and compliance. Paulo discusses his journey to the cannabis industry and his mission to destigmatize it.
We highlight high production costs and regulatory complexities, the potential for growth in the alcohol alternative market, and the need for robust supply chain vetting and compliance.
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
David Vaillencourt, a cannabis industry standards expert, is the founder of the S3 Collective, a nonprofit bridging safety, science, and standards in cannabis. He also leads the GMP Collective, focusing on production, quality, and compliance.
He emphasizes the need for consistent safety standards across states to ensure consumer trust and marketplace credibility and highlights the misregulation in the industry, advocating for a unified approach to regulation and enforcement.
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
Sara Payan, chair of the medicinal subcommittee on the California Cannabis Advisory Committee and host of "Planted with Sara Payan," brings deep insights.
She discusses the industry's transition from the Wild West to a more professional era amid challenges like overregulation, taxation, and technological integration. She notes the importance of learning from legacy growers and advocating for supportive policies to sustain small businesses and ensure safety.
Thursday Mar 14, 2024
Thursday Mar 14, 2024
Kim Stuck, CEO of Allay Consulting, joins the Qredible broadcast to discuss GMP certification in the cannabis and CBD industry. She explains the importance of GMP for ensuring product safety and consistency.
Stuck highlights the necessity of preparing for future regulations, especially as the FDA might develop specific cannabinoid guidelines. She advocates for gradual compliance efforts and emphasizes the role of technology in managing GMP documentation and processes.