Qredible Broadcast
The Qredible Broadcast is a weekly live show featuring Qredible CEO Brian Fitzpatrick in conversation with notable people in the cannabis industry. Guests share their insights, experiences, and perspectives on the past, present, and future of the cannabis industry. Topics covered on the show range from science and marketing to risk and reputation, so there’s something for everyone interested or involved in the cannabis, CBD, and hemp space.
Episodes

Friday Jul 05, 2024
Friday Jul 05, 2024
This episode features a conversation with Jocelyn Sheltraw, co-founder and CEO of Budist, a social review platform for the cannabis industry.
Jocelyn discusses how Budist aims to normalize cannabis consumption by providing a standardized 100-point rating system for products, similar to wine ratings. The platform combines professional critic and consumer reviews to help users make informed decisions.
Jocelyn explains the challenges of data inconsistency in the cannabis industry and how Budist is addressing them. She also shares her background in mobile app development and her journey into the cannabis industry.
The conversation highlights the importance of education, transparency, and quality assessment in the evolving cannabis market, drawing parallels to the wine industry's development.

Friday Jul 05, 2024
Friday Jul 05, 2024
This episode features a conversation with Ronaldo Montmann, Chief Information Officer of Qredible, discussing how technology drives business agility in the CBD and cannabis industry.
Montmann explains how Qredible uses disruptive technologies like cloud computing, AI, machine learning, and blockchain to address issues of trust, transparency, and stigma in the industry. He discusses the company's use of encryption, open-source solutions, and compliance with regulations.
Montmann also shares his personal journey from initial skepticism about cannabis to understanding its potential health benefits through research and prayer. The conversation highlights Qredible's commitment to solving old problems with new technologies and the importance of building a strong, diverse team with complementary skills.

Friday Jun 28, 2024
Friday Jun 28, 2024
In this episdoe, Ben Owens, a hobby cannabis grower and ghost writer, discusses his experiences in the cannabis industry. He talks about his book on integrated pest management for cannabis plants, the evolving cannabis market, and challenges facing small vs. large brands. Key points include:
The importance of education in brand development
Evolving consumer demographics and consumption methods
Challenges of brand recognition and quality assurance
Building trust through transparency and evidence-based practices
The need for clean growing practices and pest management
Emerging topics like microbiology and extract techniques
Ben emphasizes the industry's rapid growth and ongoing transitions.

Friday Jun 28, 2024
Friday Jun 28, 2024
Shanita Penny, SVP at Forbes Tate Partners and founder of Budding Solutions, discusses her extensive experience in the cannabis industry with Brian Fitzpatrick, Qredible CEO.
She highlights the importance of bringing diverse professional skills to the sector, addressing social equity issues, and balancing legalization with criminal justice reform.
Penny emphasizes the need for improved workplace policies, data integrity in testing, and collaboration across industries. She advocates for destigmatization, inclusive policies, and the application of expertise from regulated industries to advance the cannabis sector responsibly.

Friday Jun 28, 2024
Friday Jun 28, 2024
Joseph Hickey, a long-time advocate for hemp farming, discusses his journey and efforts in reviving the hemp industry in Kentucky and the U.S.
He recounts discovering historical documents about hemp's significance in Kentucky, which inspired him to re-establish the Kentucky Hemp Growers Cooperative Association. Hickey emphasizes the differences between industrial hemp and marijuana, advocating for regulatory changes to treat hemp as an agricultural crop.
He also highlights the economic and environmental benefits of hemp, stressing the need for a robust supply chain and the role of major corporations in driving hemp's future growth.

Friday Jun 28, 2024
Friday Jun 28, 2024
Christine Harrell, founder of Firefly Growth Solutions, joins Brian Fitzpatrick, CEO of Qredible, to discuss challenges and opportunities in the medical cannabis industry.
Christine shares her journey from advocating for cannabis to working at LeafLink and founding Firefly. They discuss the disconnect between medical professionals and cannabis patients, the impact of regulations, and the importance of education and technology in the industry.
They also explore the future of cannabis, emphasizing the need for better safety standards, consumer protections, and the potential role of pharmaceuticals.

Friday Jun 28, 2024
Friday Jun 28, 2024
Ryan Guzall joins us to discuss GreenGenes Technology, a platform that matches cannabis consumers with products based on genetics and user experiences. It addresses issues in cannabis testing, including lab shopping and THC inflation.
The importance of standardized testing methods, terpene profiling, and product integrity is emphasized. The conversation covers challenges in different cannabis markets, including California, Michigan, and Canada.
Ryan and Brian stress the need for consumer education, reliable testing standards, and maintaining product provenance throughout the supply chain.

Friday Jun 28, 2024
Friday Jun 28, 2024
David Vaillencourt joins us again to discuss the ongoing efforts to reschedule cannabis in the U.S., highlighting the frustration with bureaucratic delays.
He then focuses on the ASTM International committee week in Louisville, where experts from various sectors of the cannabis industry gathered to develop standards and frameworks. The importance of quality, differentiation, and standardization in the evolving cannabis market is emphasized.
David and Brian stress the need for industry-wide collaboration to create a robust regulatory framework and prepare for potential market changes.

Thursday Jun 27, 2024
Thursday Jun 27, 2024
This episode features a discussion among banking and legal experts Mark Wolfrey, Peter Su, and Steven Schain about cannabis banking.
They cover the challenges of providing financial services to cannabis businesses, the impact of potential legislation like the SAFE Banking Act, and the complexities of regulatory compliance. They discuss the need for specialized knowledge and third-party validation in cannabis banking programs, as well as the ongoing challenges despite potential legal changes.

Thursday Apr 18, 2024
Thursday Apr 18, 2024
Faye Coleman, a seasoned operations executive with over 25 years of experience, is the founder and CEO of Pure Genesis, a company focused on cannabis and hemp products, services, consulting, and educational programming.
Faye detailed her personal connection to the industry. Challenges discussed include overcoming industry stigma, securing funding, and navigating the complexities of the cannabis market, with a focus on social equity.